The Google Page Rank or PR for short is a
ranking system created by Google that assists with their search
algorithm. Each website is assigned a value from zero to ten with ten
being the highest. When your website is brand new it is automatically
assigned a value of zero. Your goal is to get that number up to ten,
which isn't easy, but it can be done, it just takes work.
Realistically
you are looking to achieve five to eight which is really good. With
that said here are some techniques you can use to help increase your
Google Page Rank and appear higher on those Google search listings.
Google looks favorably upon websites when other websites link
back to them. The more links you have pointing to your site the better
and the higher PR those sites have that is even better yet. In other
words a website that has a PR of 5 that points back to your website has a
higher value than a website with a PR of 1. Although there is nothing
wrong with a website that has a PR of 1 pointing back to you, it just
means you will need more of them.
There are two
types of links that can refer back to your website, they are reciprocal
links and one way links. Reciprocal links are links in which a website
places a link on their website that points back to yours and in return
you put a link to their website on yours. This process is also called a
link exchange. You can spend many hours surfing the net and contacting
websites individually or you can look up websites that are specifically
designed to handle link exchanges. Doing a Google search on the words
"Link Exchange" will yield you plenty of results. There are also plenty
of free options out there.
One way links are exactly what the term
implies. A website has a link pointing back to your website and you are
not obligated to return the favor. The best way to do this is through
article marketing. That is the process of where you will write an
article and post it to various article directories and include a link to
your website in a resource box. Then bloggers pick up your articles and
post them on their blogs which includes your link. Google looks
favorably upon one way links.
Finally, you can partake in discussions
related to what your website is about on various social networking sites
and message boards. In the discussion areas they allow you to have a
signature line. In your signature line you can post a link back to your
website. The more active you are in those discussions with relevant
information the more often your link will appear.








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